FB Introduces Embedded Posts Finally It done

1) Find the Facebook post you'd like to embed. In the top right corner, click the grey arrow to pull down more options.

2) Choose 'Embed Post.'

3) Copy the code that appears, and paste it on your site. 

... And that's it. Simple, right? Now, the better question to answer is: How can you actually use this new feature in your marketing?

How to Use Embedded Facebook Posts in Your Marketing

There are lots of ways you could use Embedded Facebook Posts ... you've just got to get creative. Here are a few ideas for using this new feature that can help get your creative juices flowing:

1) Recaps of Facebook Chats

Running a Facebook chat on your Page that was particularly enlightening for your Fans? Chances are, your blog followers would love to be enlightened, too. Embed the post where you held the chat and pull out some of the main questions (and answers) for your blog visitors to read. And poof: an easy way to repurpose content that you know your buyer personas will love, not to mention show your social media fans some love.

2) Newsjack References

Did a company in your industry announce its latest news on Facebook? Grab the Facebook embed code from the launch post to use as a jumping off point for your newsjack. Keep in mind that this could get a little sticky for you if you're trying to newsjack controversial crises (like the whole Amy's Baking Company fiasco) where the Facebook posts get deleted -- in that case, the posts you try to embed will show an error on your blog. Still, this could be a great way to include interactive content in most of your newsjacks.

3) Contest Winners

If you're having users submit original content on Facebook to win a contest, you might want to announce the winners on your website or blog by embedding the posts. For example, we're currently hosting an INBOUND 2013 Scholarship contest -- users submit original content to potentially win a free ticket to the inbound marketing conference -- and I would love to show off any winning entries from Facebook on the blog. With this new feature, I would dream no more!